The Advisors.
A deep dive into the credibility, experience, and expertise of the four specialists who make up your fractional board.
"Discipline equals freedom. Ambiguity is the enemy of execution."
Mick Betteridge MBE QGM
Leadership & Accountability
Helping professional business owners understand and control everything in their business. Mick brings military-grade discipline to eliminate doubts, guesswork, and wasted energy.
With a distinguished background in elite military operations, Mick understands high-performance team dynamics better than anyone. He translates battlefield leadership principles into boardroom execution.
He focuses on building cultures of extreme ownership, where your senior team stops asking for permission and starts taking responsibility. Mick provides the relentless accountability needed to turn strategic intent into tangible results.
Core Expertise
"Stop competing on price. Start competing on positioning."
Rachel Foord
Marketing & Sales Systems
Business Growth Expert focused on practical marketing and sales systems for UK owner-run businesses. She builds engines that get customers like clockwork, without the guesswork.
Rachel has spent over a decade transforming commodity service providers into premium authorities within their markets. She understands that at the £1m+ level, your marketing needs to shift from 'hustle' to 'predictable engine'.
She works with founders to sharpen their commercial edge, refine their high-ticket positioning, and implement automated sales processes that attract the right clients while actively repelling the wrong ones.
Core Expertise
"Strategy is simply deciding what not to do."
Ingrid Sanderson
Strategic Advisory & Growth
Strategic Business Advisor, Growth Coach, and NED. Ingrid helps high-performing professionals and their teams manage complex operations effortlessly so they stay focused, not frazzled.
Ingrid brings a wealth of corporate governance and board-level experience to the table. She excels at cutting through the noise of daily operations to identify the few strategic levers that will actually drive enterprise value.
She acts as the ultimate sounding board, challenging founders' assumptions, testing their strategic vision, and ensuring that every operational decision aligns with the long-term wealth creation goals of the business owner.
Core Expertise
"Revenue is vanity. Profit is sanity. Systems are reality."
Daniel Sagar
Operations & Systems
Ex-7-figure founder and creator of The Lean Growth System™. Daniel specialises in finding the real constraint in owner-led service firms and building the operational systems to fix it.
Having built, scaled, and successfully exited his own service business, Daniel understands the exact friction points founders face when transitioning from £1m to £5m+. He doesn't deal in theory; he deals in ruthless operational efficiency.
His approach focuses on uncoupling the founder from the day-to-day delivery. By mapping out core processes, identifying profit leaks, and installing robust operational rhythms, Daniel ensures your business can scale without relying on your constant input.